Agency and Resource Allocations Learning Center

Agency and Resource Allocations Learning Center

Best Practices: Leveraging an Agency or Dedicated Resource

An effective resource allocation strategy and a trusted agency partnership can help meetings & events programs meet their needs using a just-in-time model, avoiding potential staffing shortages while avoiding overstaffing. Partnering with an agency provides cost savings, additional bandwidth, and specialized expertise, enhancing your event’s ROI.

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Top three tips

1. Work with Cvent to evaluate current programs and identify areas where a Third-Party Planner or Dedicated Resource can add value.
2. Establish transparent communication channels between your organization, Cvent, and Third-Party Planner/Dedicated Resource for a seamless partnership.
3. Set clear expectations from the beginning to create a strong foundation for a successful agency or resource partnership.

Additional resources

Customer stories


Meetings & Incentives Worldwide (M&IW)


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